Research and Strategy

 

Client: Foncegan
Combined design thinking, entrepreneurship, and business strategy in order to define the vision, brand identity, and visual presentation for a thematic EcoPark in San Gil, Colombia.
Designed the brand identity and visual presentation to introduce the business model to regional leaders.
Presented the concept to potential investors.



















































































Client: bytracye_yoga and food
Developed branding design for promotional materials for business venture, "bytracye, yoga and food".

Evolved the brand through the design of post cards, stickers, and t-shirts that reinforced the “bytracye” mission."
Created the concept and graphic design for “recipes for life” a series of postcards that merge the idea of food and yoga into one product.



























































































Project: New York French American Charter School_Founder of the Gardening Committee
Conducted workshops that led to the initiation of the gardening program and playground improvement project at the New York French American Charter School. Prepared fundraising campaigns and grants applications. Led the collaboration among parents and teachers to incorporate the gardening program into the school’s curriculum.



© 2016 Ximena Rozo Design